"Flawless matte meets all day hydration. Introducing the new Lakmē Hya Matte Foundation + Hyaluronic Acid, an innovative formula that delivers fresh matte complexion while hydrating skin from within. This unique formula, enriched with a 5% Hyaluronic Acid Complex and Hydra-flex Technology, provides intense hydration and keeps your skin nourished and supple all day long. This breathable, hydrating matte lasts upto 12 hours without feeling dry or cakey. The Lakmē 9to5 Hya Matte Foundation goes beyond any other foundation. 100% people agree that this gives skin a plumper appearance while instantly mattifying excess shine. It provides 5x hydration and 3x oil control vs regular foundations, eliminating the need for constant touch-ups or blotting! It’s also infused with SPF40 that provides broad spectrum sun protection, making it ideal for everyday wear. This foundation is designed to enhance your natural beauty, not mask it. The buildable coverage allows you to go from a sheer, natural finish to a more glam, full coverage look. The lightweight texture feels comfortable on the skin and blends effortlessly to create a seamless, even base. Available in 20 inclusive shades curated for every Indian skin tone. Pick your matte today and experience the revolutionary Hya Matte finish! "