Why has the makeup disappeared from my face? If you find yourself asking this question within a couple of hours into your night out, then your answer lies with a primer. Or the lack of it. Makeup, no matter how immaculate, is going to disappear before you know it, without a primer. This magic potion has the key to keeping your look impeccable until the end of the day or night. Yes, your foundation may be supremely luxurious, but it will not stand the test of time without a primer to support it. Let’s take a closer look at this indispensable primer and the way to use it.