A cult-favourite makeup trend that we’ve seen evolve over the years has been the humble contour. This simple technique can completely alter your facial features without plastic surgery. Contouring focuses on using shadow and light theory. You apply a darker colour on areas of your face that you would like to push back. Fuller lips, a smaller nose to chiselled cheeks, contouring makes everything possible. While Instagram contouring can look pretty harsh in real life, it looks great on camera! So how do you contour your face?